Imagine my shock when after putting in my American Legion membership information, I found out that I would have to pay $1,399 (because paying the discounted $1,299 rate all at once is out of the question).
Let me begin with this statement, marketing is all about “stickiness”. My job and the job of however I am marketing my product, is to ensure that I hit home with a message about who my product is or more importantly who my product wants to be. A lot of self-congratulating veterans in the Veterans of Foreign Wars can’t stop raving about “product placement” in Budweiser’s “A Hero’s Welcome” Super Bowl commercial. For them, the VFW did an amazing job getting itself out there and into the forefront of American people. To them this commercial was a success.