Let me begin with this statement, marketing is all about “stickiness”. My job and the job of however I am marketing my product, is to ensure that I hit home with a message about who my product is or more importantly who my product wants to be. A lot of self-congratulating veterans in the Veterans of Foreign Wars can’t stop raving about “product placement” in Budweiser’s “A Hero’s Welcome” Super Bowl commercial. For them, the VFW did an amazing job getting itself out there and into the forefront of American people. To them this commercial was a success.

PostedFebruary 3, 2014

AuthorJoshua Lawton

Tagsveterans of foreign wars, VFW, veterans, Budweiser Commercial, Super Bowl, branding, product placement

If you have a TV, well let’s face it, if you’re an American, you saw Coca-Cola’s Super Bowl commercial. Besides being another marketing hit for Coca-Cola (think about how much free advertising they are getting from everybody writing and talking about the commercial), Coca-Cola’s commercial is also a short and concise ideological and nationalistic answer to the ever evolving question of “Who is an American and what makes them an American?” Obviously, regardless of if we are talking about the Irish in the 19th century, the Jews and Italians of the early 20th century, or Hispanics of late any answer to this question will be controversial.

PostedFebruary 3, 2014

AuthorJoshua Lawton

I know what you’re thinking, “Josh, I already know about whiskey (emphasis on the “e”). Johnny Walker, Dewar’s, that’s what I like”. I used to think that way as well. I’d buy my bottles of Dewar’s and Johnny Walker, put them over ice and think this isn’t too bad, until I became friends with the Scotch Whisky Man himself. Having helped him at multiple scotch tasting events and having drunk many drams of scotch with him, I’m here to tell you that you need these scotches, because lets face it, if you’ve risked your life in combat, you should enjoy the best in life.

If This is Good Marketing, The VFW is Screwed

Coca-Cola and What it Means to Be an American

5 Whiskys That Every Veteran Must Have